Boost Your Store’s Torque

Reading this will take just 8 minutes and can help you improve your store’s profit margins!

Torque is one of the main indicators of store profitability. It is calculated by dividing net revenue by the number of baguettes and salads sold.

In other words, the more complementary items sold alongside sandwiches, the higher the torque and the better the operational results.

✨ Applying effective techniques to sell add-ons, beverages, and other items is essential to boosting your store’s torque.

In addition to improving financial results, these practices enhance the customer experience, encouraging guests to buy more and return more frequently.

This step-by-step guide will help you increase your store’s torque with practical and effective strategies.

⏱️ Let’s get started!

Step-by-step to boost your torque

1. Understand your store’s numbers and set goals 🔍

Identify opportunities:

Check which categories (add-ons, beverages, or other items) have lower adoption and need improvement.
You can analyze this using our Product Report.

Motivate your team with goals:

If add-on sales are low, set a weekly target for how many add-ons each employee should sell.
Encourage them to track it daily by noting each sale.

Always use weekly goals:

Shorter timeframes allow for faster adjustments and greater team engagement, making goal tracking more dynamic.

2. Strategic approach during service 🤝

Offer the right add-ons:

Focus on the most popular extras. Cheese and bacon are usually the top choices; prioritize cheese due to its higher margin.

Use persuasion triggers:

Highlight ingredient combinations with phrases like:
“This creamy cheddar adds a special flavor.”

Sell based on taste and experience:

Emphasize irresistible combinations:
“Extra cheese on the Steak Churrasco enhances the flavor even more!”

Train your team to always offer:

After a few rejections, employees may hesitate. Encourage them to keep offering naturally, positioning add-ons as the tastiest option for the customer.

3. Combo strategy 🍪🧋

Selling combos is a great way to increase torque and overall profitability. Combos add value to each sandwich sale by including a beverage and an additional item.

Create an irresistible offer:

Present a clear benefit: “Would you like a rosti potato and a drink for just $X?”

Offer the combo with potato and drink first:

Since the potato takes longer to prepare, suggest it at the beginning of the order.

If the customer declines, try another approach:

At the register, offer a cookie with the drink as an “upgrade” at an attractive price.

Leverage sensory appeal:

Freshly baked cookies create an inviting aroma that increases sales during peak hours. Ensure cookies are fresh when it matters most.

4. Store environment and product display 🏪

Organize beverage and cookie displays:

Well-presented products with good variety increase purchase likelihood through visual appeal.

Keep everything clean and well-lit:

A clean and organized store conveys professionalism and encourages purchases.
Schedule cleaning outside peak hours—during busy times, the focus should be on sales.
Avoid strong cleaning smells during customer visits.

✨ Now it’s time to put these strategies into practice and drive your store’s results!

📊 Don’t forget to monitor the impact using our reports to evaluate whether the strategy is working.

📩 We’d love to hear from you: How did applying this guide work in your store? Share your results with us!

Need more help?

Tell us more about the issue so we can support you.

📈 Boosting Torque: How to increase add-on sales in your store