Boost Your Store’s Torque

Reading this will take just 8 minutes and can help you improve your store’s profit margins!

Torque is one of the main indicators of store profitability. It is calculated by dividing net revenue by the number of baguettes and salads sold. In other words, the more complementary items sold alongside sandwiches, the higher the torque and the better the operational results.

✨ Applying effective techniques to sell add-ons, beverages, and other items is essential to boosting your store’s torque.

In addition to improving financial results, these practices enhance the customer experience, encouraging guests to buy more and return more frequently.

This step-by-step guide will help you increase your store’s torque with practical and effective strategies.

Step-by-step to boost your torque

1. Understand your store’s numbers and set goals 🔍

• Identify opportunities: Check which categories (add-ons, beverages, or other items) have lower adoption and need improvement. Use your Product Report to analyze.
• Motivate your team with goals: If add-ons sales are low, set a weekly target for how many each employee should sell and track daily.
• Always use weekly goals: Shorter timeframes allow for faster adjustments and greater team engagement, making goal tracking more dynamic.

2. Strategic approach during service 🤝

• Offer the right add-ons: Focus on the most popular items, like cheese and bacon; prioritize cheese for higher margin.
• Use persuasive triggers: Highlight combinations with phrases like “This creamy cheddar adds a special flavor.”
• Sell based on taste and experience: Emphasize irresistible combos, e.g., “Extra cheese on the Steak Churrasco enhances flavor even more!”
• Train your team to offer consistently: Avoid stopping after a few refusals; encourage natural, friendly suggestions.

3. Combo strategy 🍪🧋

• Use combos to increase torque and profitability: Include a beverage and an add-on to create high-value sales.
• Create an irresistible offer: Present a benefit like “Would you like to add roasted potatoes and a drink for just X?”
• Offer the combo with the slowest-prep item first: For example, serve potatoes first.
• If rejected, try another approach: Offer a cookie + drink “upgrade” at an attractive price.
• Leverage sensory appeal: Freshly baked cookies create enticing aromas, boosting impulse sales during peak hours.

4. Store environment and product display 🏬

• Organize beverage and cookie displays: Well-presented, varied products increase visual appeal and purchase likelihood.
• Keep everything clean and well-lit: Cleanliness and lighting convey professionalism and encourage purchases. Schedule cleaning outside peak hours.

Now it’s time to put these strategies into practice and boost your store’s results. Monitor their impact using reports to evaluate effectiveness.

📩 We’d love to hear from you! Share your results with us.

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